Klarna’s “Företag” page was the focus of this project. With a bounce rate of over 95%, they asked us to investigate. Our goal was to produce the ideal setup for the product catalog on the page. To do this, we used the process of Design Thinking: Empathise, Define, Ideate, Prototype and Test.
Sticking to the five stages was key for this project. We depended on customer interviews and user tests to help us Empathise. By transcribing all the interviews and coding the responses, we were able to find patterns that would help us Define the underlying problems. To Ideate, we used a technique called Design Studio. This allowed us to get all our ideas in the open and decide where to focus our energy. From here, we took our ideas and created a digital Prototype that we would begin to Test in the same way that we examined the original site.
The outcome was a revamped dropdown menu for the page. Language was changed from English to Swedish and almost all product family’s were renamed. This increased the usability of the site, adding value and more meaningful experience. It was added to the website in the weeks to follow.
